Hello everybody, I finally narrowed down on the major reasons affecting the economic sustainability of the Zuari SHG which i would be explaining below.
Thanks to the Ex Nirmaan chapter president of BITS Goa who gave her insights into the problem which were immensely helpful.
Now, coming to the reasons,
The first one is the lack of marketing. I mean there's practically no other place apart from BITS where the SHG sells its products, It might be so because the common man might not be willing to spend more on the SHG product when he gets the same for a lesser price at any shop. So, the need arises to find a perennial market for the products produced by the SHG.
The second one is lack of trust between the members. There is always an issue when it comes to payments after the fests, The women do not take to the idea of volume based payment i.e you get paid for how much you produce, rather they prefer that everyone gets the same amount. Here lies the problem, If X has produced 100 goods and Y produces only 20 how is it fair for X that both of them get the same amount. Then it would lead to them thinking anyways we are going to get the same amount, why put in hard work.
Secondly, because the members live close by each other any petty fights between the families of members leads to a cold war between the members in most cases.
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